Economic Impact Assessment secures Major Industrial Development

Viable Placemaking is proud to have supported a successful planning application for a major industrial development in West Berkshire, delivering long-term economic benefits to the area.

The Site

The site was located outside the protected employment area and, although it was previously developed brownfield land, was technically in the countryside. Therefore, demonstrating the economic sustainability was critical in the success of the application.

Our Expertise

Viable Placemaking are a town planning consultancy with a specialism in development economics and viability, and our team have experience supporting landowners, developers, and local authorities with economic matters pertaining to a development. This includes expert research and analytics into the needs and supply for various development types, such as housing, specialist delivery, or, in this case, economic impact.

Viable Placemaking was appointed by a leading industrial landowner recognised in the Council’s Strategic Local Plan to support the application.

Our team prepared a comprehensive Economic Impact Assessment (EIA) which demonstrated that the proposed development would have significnat direct and indirect benefits to the local economy.

The Economic Case

Our EIA found the development would deliver significant benefit to the local economy, including:

The Outcome

The Council agreed with our findings and approved the planning application, recognising the substantial contribution the scheme would make to local employment and economic growth.

We frequently work alongside developers, architects, and fellow planning consultants to provide expert advice and reports on these factors to support developments around the UK. For more information on how we can help with your development, please don't hesitate to get in touch.