Viable Placemaking's Double Committee Win

Viable Placemaking has begun 2026 on a high, securing approval for two planning applications at West Berkshire’s Planning Committee. Committee approvals are never straightforward, and achieving two at the same time is a great result underpinned by months of preparation.

Both applications were underpinned by a clear and compelling approach to use of land. The proposals demonstrated strong alignment with local and national planning policy while clearly setting out the benefits of development. By explaining not just what was being proposed, but why it was the right solution for each site, Viable Placemaking gave committee members the confidence to support the schemes.

"I think the agent has put his case quite thoroughly in that, and the officers have responded positively."

Success at committee depends on more than written reports. Convincing elected members requires an understanding of how planning decisions are made in a public and political setting. Viable Placemaking’s planners focused on clear, accessible explanations, addressing local concerns and ensuring the planning merits were understood beyond technical detail.

Answering questions effectively was a crucial part of the process. Committee members raised detailed points on policy, safety and employment impacts, all of which were handled with clarity and assurance. In these cases, Viable Placemaking's Director, Adam Place, attended the committee in person to answer all queries and reassure officers on any points of concern.

A strong grasp of local politics and the Council's development objectives also played a key role. Planning committees balance policy with community expectations, and understanding that dynamic allowed Viable Placemaking to present each case in a way that resonated with decision-makers.

Ultimately, these approvals highlight the value of expert town planners who can combine technical knowledge with effective communication and presentation. By presenting confidently, responding intelligently, and engaging constructively,

Viable Placemaking turned well-prepared applications into real planning successes - setting the tone for a strong year ahead. For more information on how we can support your developments, including at planning committee, please don't hesitate to get in touch.